I transform entities into identities
This is me
My experience ranges from spearheading teams for lead generation to growing Brand awareness through myriad Branding activities. I have worked in the Senior Management team of the Marketing Department, taking responsibility for the Branding, Digital Marketing, and Awareness campaigns.
I have also worked as a freelance Branding consultant to startups, assisting them in establishing their branding goals and drafting strategies to achieve them. The exposure to Graphic Designing has helped me carry out the responsibilities of a Branding representative with proven results.
My work experiences involve Marketing, Branding, Strategic Marketing, Graphic Designing, Digital Marketing, and Market Research.
Currently, I am working as an Associate Consultant in a Market Research organization.
Branding Digital Marketing
Market Research Graphic Designing
Content Strategy Writing
Campaign Management
Visual Communication
Resume
Professional Summary
I have 3+ years of experience in the Marketing and Branding domain. I have worked as a CMO managing all Marketing and Branding activities, a freelancer for Graphic Designing and Social Media Management, and an Intern in the PR industry.
Corporate Experience Summary
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Managed Inbound and Outbound Marketing campaigns for seminars and Annual Meet, to host 5000+ attendees.
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Created Branding Strategies & Guidelines for Franchisees.
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Led citywide (Jamshedpur) marketing campaign with JUSCO (A Tata Enterprise).
Non-Corporate Experience Summary
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Head of Design - Branding Committee - IMT Hyderabad.
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Visual Communication and Design Department - TEDxIMTHyderabad.
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Letter of Appreciation from Major Sunil Bhakat of the Eastern Command Signal Regiment, Fort William.
Skills
Content Strategy Writing Campaign Management Branding
Social Media Events Content Fundraising Creative Initiatives
Work Experience
April 2021 - Present
The Business Research Company
Associate Consultant
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Creating market reports for overviews of regions.
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Secondary research for markets in industries like Pharmaceuticals, Entertainment, et cetera.
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Preparation of industry and company analysis reports .
April 2016 - May 2019
Hulladek Recycling
Last position held: Sr. Marketing Manager
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Created sales promotion campaigns by using Content Marketing, E-mail Marketing, Service Evangelism, and Social Media Marketing.
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Redesigned the website by focusing on SEO, SEM, and UI/UX. Also worked on Visual Design and Branding.
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Identified market gap using primary and secondary research, explored business-related diversification opportunities and implemented streamlining processes.
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Devised the franchise model and their service roadmap, based on market landscape analysis.
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Recognized as the Outstanding Performer of the Month, for four consecutive periods.
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Led Marketing initiatives that resulted in 35% greater lead generation, 75% greater digital engagement, and 70% greater footfall in the Annual Meet.
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Orchestrated the Annual Meet Organizing team. Onboarded speakers like Minu Budhia (Director, Patton International Limited), and moderator - Manager of Global Leadership Development, Cognizant.
Responsibilities
Achievements
April 2020 - June 2020
Ideosphere Consulting
Intern - Client Servicing and Content
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Proposed competitive benchmarking strategies for clients like Tech Mahindra, iAuro, et cetera.
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Content ideation and creation for thought leadership.
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Created a database, tracking the initiatives of 75 companies across 10 industries during COVID-19.
2016 - 2019
Visual Communication Design and Corporate Branding
Worked as a Freelancer for 5 years in industries like Marathon, Solar energy, Recycling, Blockchain Technology, and Advertising and Printing.
Education
2019 - 2021
Institute of Management Technology (IMT), Hyderabad
Post Graduate Diploma in Management (PGDM), Marketing
In the 2 years, I acquired knowledge in subjects like Brand Management , E-commerce & Digital Marketing, Strategic Marketing , Sales and Distribution, Customer Relationship Management , et cetera. The focus was laid on the Branding & Marketing domain.
2015 - 2016
St. Xavier's College
Diploma in Multimedia and Animation
The course helped me acquire the knowledge and skills (Design process, Understanding the audience, Adobe Photoshop, Adobe After Effects, et cetera) to cater to projects in Branding , Visual Communication Design, and Corporate Branding .