Branding is more than just a logo, name, or colour scheme. Branding is the story that connects the target audience to the brand.

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It is empirical for brands to gain mindshare and to do that in the clutter, is a whole different ballgame. Brands believe that Marketing can be the fast-paced track to reach sales goals. However, for that to happen, the brand must know what it wants to communicate, how it wishes to be perceived, how it wants to be retained in the consumer's minds and finding a steady and consistent stance for consumers to relate with the brand. Without proper Branding, the best marketing efforts would also burn holes in the pocket.